Yale's Answer

With costs up, endowment incomes down, and the number of millionaires dwindling, more & more private campuses have been wondering where to turn for money. Last week, Yale University knew it had found an answer. By making its regular Alumni Fund its top fund-raising activity, it had achieved some startlingly good results.

Alumni donations, which reached $508,765 in 1949 and jumped to the $1,000,000 mark last year when Yale celebrated its 250th anniversary, were even higher in "normal" 1951-52. The total: $1,015,418 --the largest unrestricted contribution any college or university has ever received through its alumni fund in one year. In ready cash, the gift is equivalent to the income from $25 million in carefully invested endowment.

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