Names make news. Last week these names made this news:

Rita Hayworth, arriving in France on the United States, was driven from Le Havre to Paris in husband Aly Khan's little Austin sedan ("Aly's $1,000 Car Hauls Rita's Million $ Chassis," cracked the New York Daily News). To reporters, anxious to know about a reconciliation with Aly, she said: "I am delighted to be back in Paris ... I want to see lots of dressmakers while I am here." A few days later, Aly drove up from his Cannes villa, joined Rita at his Paris house. He took her on an extensive shopping tour, to dinner at Maxim's, on a round of nightclubs and back home. Next day, Aly announced that Rita had a slight cold and would remain indoors. But reporters persisted, and finally Rita and Aly received the press. The divorce plans, said Rita a bit haughtily, were definitely off--"for the present." Bubbling Aly called for champagne "for everyone on a day like today." "There is none cold," a servant whispered. Aly waved reporters to a tray of aperitifs, turned to Rita and said: "Come, they want to photograph us on the balcony like Romeo and Juliet."

Busy with all the varied chores that fall on the chairman of the Joint Chiefs of Staff, General Omar Bradley paused long enough to list, in order of toughness, the most arduous jobs of his career: i) official dinners, 2) press conferences, 3) Pentagon duty, 4) combat.

The Smithsonian Institution acknowledged receipt of a grey satin and silver lame evening gown worn by Bess Truman at the 1949 inaugural reception. The Smithsonian will drape the gown over a plaster cast form and add it next year to the collection of twelve inaugural dresses worn by earlier First Ladies.

After due consideration, the Custom Tailors Guild announced its annual selec tion of the ten best-dressed men in the U.S. Top man (in public life): 82-year-old Bernard Baruch. The nine runners-up: Cleveland Indians General Manager Hank Greenberg, 41 (sports), Hotelman Conrad Hilton, 63 (industry), Band Leader Guy Lombardo, 50 (music), Alfred Gwynne Vanderbilt, 40 (society), Arthur Murray, 57 (dancing), Yul Brynner, 36 (stage), Robert Montgomery, 48 (radio-TV), Gene Kelly, 40 (screen), Paper Manufacturer Harry E. Gould, 54 (business).

Harvard Sophomore Borden Stevenson, 20, son of Adlai, found himself without a roommate for the fall semester, got together with another sophomore who was also alone. The new roomie: Sophomore William Roosevelt, 20, son of Elliott.

A happy fugitive from his Washington routine of paperwork, conferences and command decisions, General "Lem" Shepherd, boss of the Marine Corps, flew off to Korea, went forthwith to a bunker on the firing line and watched his leathernecks in action in a sharp firefight.

While wife Eleanor Holm was vacationing in Florida, Showman Billy Rose called the Manhattan police to his expensive Beekman Place house, flashed his property deed, then ordered private detectives to break the locks with a heavy screwdriver. When the doors were open, Billy, police and reporters made a brief inspection of the five-story building. About 90% of his "treasures," Billy announced after a solemn survey, had been "looted." Billy had been trying to get in ever since Eleanor locked him out last year. How could he keep up the insurance on his treasures, he wanted to know, until he again took full residence there? Now that he was in and Eleanor was out, Eleanor's lawyer prepared for more court action. "Now," said the lawyer, "he has three homes . . . while Mrs. Rose has none. Mrs. Rose will answer lawlessness with law." After taking it all in, the police said that Billy's charges of grand larceny" were "unfounded . . . We do not find that a crime has been committed."

The latest edition of the "Green Book," Washington's social register, came off the presses with some notable omissions from the listing: former Attorney General J. Howard McGrath, former Assistant Attorney General T. Lamar Caudle, and Lobbyist Charles Patrick Clark, whose crime was taking a poke in public at Columnist Drew Pearson.

The Duchess of Kent, 45, widowed aunt of Britain's Queen Elizabeth, left for a flying tour of Singapore and the Far East, accompanied by her 16-year-old son, the Duke of Kent. At Kuala Lumpur, Malaya, the duchess will lay the cornerstone of a tuberculosis sanatorium.

Winston Churchill & wife returned to London from a two-week holiday on the Riviera, traveled to the Ascot Heath race track a few days later, got there just in time to see his filly, Loving Cup, finish next to last in the Kensington Palace Stakes.

Soon after she returned to the U.S. from her hit London stage run in The Millionairess, Katharlne Hepburn entered Hartford (Conn.) Hospital. Said officials: "She's all right." The attending physician: Kate's father, Dr. Thomas Hepburn.

In Lausanne, Switzerland, Author Somerset Maugham, 78, moved to a hotel for a few weeks rest after undergoing a hernia operation.

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