The New Plymouth

On display this week went Plymouth's 1953 models--all new, including most price tags. Of the nine body styles, ranging from $1,535 to $2,120, four had price cuts ranging from $38 to $78; the rest were virtually unchanged. And every model in Plymouth's sleeker, lower line had marked improvements over 1952.

For more body room, Plymouth moved the engine two inches forward and shifted the steering-wheel housing. Trunk space was increased 30%, glass area 16%, and horsepower pushed up to 100 v. 97 in the old models. One of the simplest changes--yet one of the best--was made in the two-door models. In them, the front seat is divided not in the center, but at a point one-third from the right door. The new seat permits rear-seat passengers to get in & out without squashing their front-seat companions up against the dashboard in front.

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