Spanish LIFE

On newsstands and to subscribers all over Latin America* this week went more than 100,000 copies of a brand-new magazine: LIFE EN ESPANOL, first foreign-language publication in the history of TIME Inc. The new fortnightly, which took a year to plan and staff, is edited and translated in New York, printed in Chicago. (To set the magazine, TIME Inc. teletypesetters were sent to school to learn Spanish.; Part of the bilingual staff is made up of writers and journalists from Latin American countries, including Alberto Cellario and Leonor Villanueva, ex-editors on the staff of La Prensa, the once great Argentine daily taken over by Peron. Other Latin American staffers: Walter Montenegro, one of Bolivia's leading newspaper columnists: Roberto Esquenazi-Mayo, winner of Cuba's 1951 National Literary Prize; Maruxa Nunez de Villa-vicencio, former fashion editor of Havana's daily. El Mundo; Ramon Frausto, who wrote a column syndicated in more than 40 Mexican papers.

Although most of the Spanish-language LIFE will consist of articles and pictures from the domestic edition of LIFE, each issue will also have pictures, articles and selections prepared especially for the Spanish-language edition. For example. No. 1 has an eleven-page illustrated article on Cuban Patriot Jose Marti, together with some of his original writings. As a regular feature, the Spanish-language LIFE also has a "Letter from North America." In its Letters-to-the-Editor section, Colombia Publisher Maurice Obregon, owner of Semana, a weekly newsmagazine, wrote:"We respect the competition of your admirable magazine . . . but we do not wish in any way to prevent the competition, for two reasons: first, because we believe that competition is inevitable in any healthy country, and second, because we hope that LIFE EN ESPANOL will contribute to the information and education of our people."

-Except Argentina, where all TIME Inc. publications are banned.

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