New Ideas

GOODS & SERVICES

Birthday Tractor. To celebrate its 50th birthday, Ford unwrapped a new tractor, its first model change since 1947. Five in. longer and 150 Ibs. heavier, the tractor has a new four-cylinder, overhead-valve engine (20% more powerful) and a redesigned hydraulic system, for plows and other attachments, which can lift loads of 1,000 Ibs. (up from 750 Ibs.). Price: $1,474 f.o.b. Highland Park, Mich., up $92.

Plastic Carpet. At the Chicago Furniture Show, E. T. Barwick Mills displayed the first tufted plastic carpeting. Made of Saran, a Dow Chemical synthetic, the carpet is almost completely resistant to ink and other stains, can be washed to remove dirt, and is more resistant to wear than wool rugs. Cost: $14.95 a sq. yd.

Paper Snow Fence. Chicago's Sisalkraft Co. offered a snow fence made of paper instead of wood lath. Made of 12-in.-wide strips of two-ply asphalt-treated paper attached to steel posts, the fence withstands sleet and rainstorms and high winds, costs about the same as conventional wood-slat fencing. Main advantage: a two-thirds saving in installation and maintenance expense.

Chlorophyll Cigarettes. In Worcester, Mass, and Cincinnati, Larus & Brother Co., Inc. joined the chlorophyll craze, began test sales of Hale Cigarettes, the filter tips of which are impregnated with chlorophyll. Price: about 5-c- more than regular brands.

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