Names make news. Last week these names made this news:

In one Manhattan family, it was mother who made the glamour columns: Jolie Gabor announced that she planned to marry a fellow Hungarian who "looks like a diplomat, has the soul of a poet and the mind of an American businessman." Any chance of daughters Eva and Magda finding new husbands? Said Jolie sadly: "It is difficult to find husbands for them. They are not little Cinderellas. Always they have had the best minks and the best diamonds."

In Baltimore, Rhymester Ogden Nash, 50, interrupted his spring lecture tour long enough to recover from a case of chickenpox (see BOOKS).

Washington Columnist Ruth Montgomery reported that oldtime Cinemactress Mary Pickford, during a recent White House visit, recalled a White House lunch in 1924 during which President Calvin Coolidge spoke only once: "Early in the luncheon, Mrs. Coolidge had informed her husband that Mrs. Howard Chandler Christy, wife of the artist, was ill. Silent Cal merely grunted. Finally, two courses later, he peered over his spectacles and mumbled, 'D'jasendflowers?' "

Charles E. Bohlen, who had his share of senatorial trouble getting approved as U.S. Ambassador to Russia, met still further delay on his journey to Moscow. Some 15 hours after the Bohlen party (his wife, two children and pet poodle Chou Chou) left New York's Idlewild airport, they were back at Idlewild with engine trouble. After a further three-hour wait, they were off again. At week's end the Bohlens were finally in Europe.

The Democratic Party's globe-trotting standardbearer, Adlai Stevenson, arrived in Saigon for a six-day visit through Indo-China, including a three-hour luncheon conference with Vietnamese Chief of State Bao Dai. Later, at a luncheon in Phat Diem, south of Hanoi, Stevenson found a gambit for his humor in the tablecloth, decorated with an elephant. His host, Catholic Bishop Le Huu Tu, quickly explained: the elephant on the tablecloth was a native beast, no relation to the Republican species in the U.S.

In Chicago, Milliner Lilly Dache explained why she now dabbles in the creation of men's neckties as well as women's hats: "The ties are little peace offerings. A woman can take a little tie home to her husband and give it to him before she shows him the hat or the price."

In Washington, Mrs. Mary Jane McCaffree, secretary to Mamie Eisenhower, broke the Easter news that the First Lady had gone shopping for one new bonnet, had bought two instead, but planned to wear a suit already in her wardrobe.

In London, Mrs. Winston Churchill celebrated her 68th birthday. Among the activities: a trip to the theater with her husband to see Oscar Wilde's A Woman of No Importance.

The proposal to provide a $300,000 mansion in Manhattan for Henry Cabot Lodge Jr., U.S. Ambassador to the U.N., drew a prompt veto from the prospective tenant. The Lodge reasoning: a waste of money. "I suppose [it] is part of my education in the idiotic things that happen in a bureaucracy . . . The one thing I am not trying to do is increase the expense of the Government. My whole effort is in the opposite direction."

At a dance in Copenhagen, an alert photographer got a playtime picture of Princess Margrethe, daughter of King Frederik and Queen Ingrid and heir presumptive to the Danish throne. The princess, who will be 13 this week, claimed the prerogative of teen-age abandon, flew down the stairs two at a time, leaving her bewildered escort far behind.

In Rio de Janeiro, Brazil awarded former Secretary of State Dean Acheson the Order of the Southern Cross.

In a letter to the Hartford Courant, Chester Bowles, ex-Ambassador to India, reported that he was considering devoting the rest of his life to American foreign affairs. In the meantime, "believe it or not, nine publishers have written . . . asking if I would be interested in doing a book. I have finally settled on one, and I hope to have it finished by midsummer."

On the eve of his departure for a series of conferences in Turkey, Greece and Italy, British Foreign Secretary Anthony Eden was told by his doctors to cancel his trip. Reason: his chronic cholecystitis (inflammation of the gall bladder) demanded an immediate operation.

In Washington, FBI Boss J. Edgar Hoover asked a House Appropriations subcommittee for an increase of $6.700,000 this year, giving his department a total budget of $77 million. Among his reasons for the increase: the need for more agents because "enemy espionage rings are more intensively operated today than they have been at any previous time in the history of the country."

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