Outdoor Sponsors

The summer symphony season in Manhattan has long meant six weeks or so of outdoor concerts in Lewisohn Stadium (capacity: 20,000), and the stadium concerts have long meant deficits (up to $100,000). Last week stadium organizers were in hot pursuit of a promising idea for ending these deficits: commercial sponsors.

So far, the stadium said, four companies have agreed to back one concert each: International Business Machines Corp., Trans World Airlines (T.W.A.), Loft's Candy Shops and Liebmann Breweries. Inc. (Rheingold Beer). For a check of $1,000 or more, each sponsor will receive 1,000 or more free tickets and get its name in the program. Now the stadium is busy hunting for more.

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