Free Ride

While Manhattan's tabloid Daily News and Mirror were offering to hand out $25 to $2,000 a day for "Lucky Bucks" and "Bonanza Bills"* (TIME, Sept. 21), Long Island's tabloid Newsday found a way to cash in on the circulation stunt without shelling out a single dollar. Last week, atop the page, Newsday announced:"Here Are All New York Papers' Lucky [Numbers]." Said Newsday: "Tired of lugging home [several] newspapers a day to find out how much your dollar bills are worth? ... So are we ... We're not interested in handing out thousands of dollars; we just want you to collect them. So we're going to help you . . . as a public service. And if that means letting you know where to pick up some $50,000 a week [by printing] the serial numbers of all those highly prized bills . . . why that's for us. Especially if it's somebody else's money."

* Along with papers around Manhattan, and such other dailies as the Los Angeles Herald & Express, New Orleans Item, Wichita Beacon, Boston Traveler and Record.

This file is automatically generated by a robot program, so reader's discretion is required.