Wrong Address

Until last week, executives of Reo Motors, Inc. of Lansing, Mich, thought that the U.S. Post Office Department was going to advertise their trucks as openly as Songwriters Vincent Bryan and Gus Edwards once publicized the Oldsmobile.* The design for a special commemorative stamp, planned to memorialize the 50th anniversary of the U.S. trucking industry, turned out to feature the modified but unmistakable outlines of a Reo truck, 1949 model, driven by a smiling trucker.

The Reo company found out about its distinction when proofs of the proposed stamp were sent around to manufacturers. So did Detroit newspapermen, and so did Reo's competitors. When reporters made inquiries at the Post Office Department, Postmaster General Arthur. E. Summerfield promised them that he would take a second look at the design.

Last week Postmaster Summerfield, an old Chevrolet dealer, ordered a quick design change in-the truck on the stamp (happily, no stamps had yet been printed). The new truck: "A composite."

* In their song, written in 1905, which begins:

Come away with me, Lucille, In my merry Oldsmobile, Down the roads of life we'll fly, Automobubbling you and I

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