Shy Embrace

With all the hesitancy of a schoolgirl on her first date, the British government last week prepared to embrace commercial TV. But before anyone's hair could get mussed, the government laid down strict rules of conduct in a white paper: 1) All TV stations accepting commercials must be owned and operated by a public corporation similar to the existing British Broadcasting Corp. 2) The new corporation will sell time to private companies, and they, in turn, may sell advertising. 3) The corporation has the right to examine all scripts in advance, to forbid the broadcasting of "specified classes of matter," and to regulate advertising copy. 4) Commercials must be separate and distinct from the entertainment part of the program. If approved by Parliament, the new system will probably be on the air and competing with the BBC by 1955.

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