The Hollywood Line

P: After 23 years as MGM's top star, He-Man Clark Gable, 53, wound up his current contract with the studio, waved, goodbye to his friends, and drove off for a vacation. After that, he will make pictures as a freelancer. Also leaving the lot, after 16 years: Greer (Mrs. Miniver) Garson. Coincidentally, MGM, ready to celebrate its own 30th anniversary, announced that it would shut up shop, after finishing several current pictures, to prepare for its next production list.

P: The Hollywood Reporter revealed that Producer-Director Howard Hawks, scouting Egypt for locations for Land of the Pharaohs, sent word home that he is encountering troubles: the Pyramids are not the "right size."

P: M-G-M Advertising Executive Ernie Emerling listed the categories of "approach" angles for promotion campaigns: 1) Clinch ("As basic as Adam and Eve") ; 2) See (SEE THE WILD ANIMALS STAMPEDE. SEE THE MARTYRS THROWN TO THE STARVING LIONS); 3) Sincere ("A dignified, editorial type of ad . . . THIS THEATER is PROUD TO ANNOUNCE . . ."); 4) Pike's Peak or Bust ("Jean Harlow kicked off the new trend . . ."); 5) How Much Is That Girlie 'Gainst the Lamppost? ("Such an illustration tells, without words, that the lady is shady"); 6) Musical Comedy ("Must be illustrated with a smiling, toothy twosome and be liberally peppered with prancing chorus girls and top-hatted dancers. HEAR 14 HIT TUNES must never be omitted").

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