Monday, Feb. 28, 1955
New Ideas
GOODS & SERVICES
Lightweight Motorcycle. Milwaukee's Harley-Davidson Motor Co. unveiled a lightweight motorcycle called the Hummer. Weighing 160 lbs., the Hummer will get up to 100 miles per gallon, a top speed of 40 m.p.h. Price: $320 f.o.b. Milwaukee (about $100 under Harley's previous low-priced model).
"Thermos Bottle" Barges. The Coyle Lines, Inc. of New Orleans took delivery on the first of three "thermos bottle" barges that will carry liquid sulphur from Port Sulphur, La. to St. Louis. Currently shipped mostly in solid form, sulphur now will be transported just as it is drawn from the earth, eliminating several costly handling processes.
Waterproof Shoes. The Dow Corning Corp., jointly owned by Dow Chemical and Corning Glass, has developed a silicone product that will make leather virtually waterproof. First use of the chemical (trade name: Sylflex) will be for shoes. The Charles A. Eaton Co. will use it on golf shoes; Endicott Johnson Shoe Corp. will try it on a combination work-and-sports boot. Treated shoes will shed water, still allow air to come through to cool the foot.
Briefcase Tape Recorder. A battery-operated magnetic tape recorder that is built into an average-sized leather briefcase and weighs less than 12 Ibs. has been put on the market by Manhattan's Amplifier Corp. of America. The recorder, operated by touching a combination lock and switch, can pick up whispers at 12 ft. and ordinary speech at 100 ft. It provides recording for 1 1/2 hours. Price: $225.
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