Names make news. Last week these names made this news:

Paying his first visit to Miami in some 20 years, Architectitan Frank Lloyd Wright, 86, duly paid the city's palm-fringed structures his typical disrespects. In a word, after a look at a flossy row of hotels and cottages: "Horrible." Critic Wright, from the height of his years, lowered the boom on the locals: "Miamians are living in houses pigs would be ashamed to live in." One hotel was summarily dismissed: "Worse than an anthill." Miamians were slow to lash back at Wright; he had not directly blamed them for their housing plight. The real villains, as always, said Architect Wright, are "the architects."

After nearly three rugged weeks spent in shaking off pneumonia as a patient in the U.S. Air Force hospital in Madrid, Aviatrix Jacqueline Cochran, who arrived as a guest of Spain's Air Ministry in September, boarded a plane for Paris and tossed a flying helmet that landed in a ring way over in California's 20th Congressional District. First woman pilot ever to crack the sound barrier, Jackie Cochran announced that she will try to crash into politics as a Republican candidate in the Southern California district now represented by Republican John Phillips.

To 46 U.S. military men who distinguished themselves in action or high command in Korea, the British Crown awarded some of its loftiest honors for merit and heroism. Dubbed an honorary knight in the Most Excellent Order of the Brit ish Empire: Army Chief of Staff General Maxwell D. Taylor, commander of the Eighth Army in Korea. Named an honorary Companion of the Order of the Bath: the Air Force's calmly tough deputy chief of staff for personnel, Lieut. General Emmett ("Rosie") O'Donnell, who bossed the U.N. Bomber Command. Winners of Distinguished Flying Crosses: U.S. Air Force aces Major James A. Jabara (credited with shooting down 15 Red planes in Korea) and Colonel Robert P. Baldwin (five enemy kills).

Now retiring from Broadway after a half-century stage career, veteran Actress Blanche (The Carefree Tree) Yurka, 62, made it clear to a New York Timesman that age has nothing to do with her exit. Said she with a shudder: "I don't like the passion for ugliness that seems so much a part of our theater today . . . the more seamy psychological aspects . . . I'm not screaming for sweetness and light, but I do resent all this ugliness. That's why I'm getting out."

Pert Nina ("Honey Bear") Warren, 22, youngest daughter of Chief Justice Earl Warren, strolled into the Santa Monica, Calif, marriage-license bureau with her beau of three months' acquaintance, Beverly Hills Obstetrician Stuart Brien, 33. After she and Dr. Brien filled out their application, Nina, asked about their wedding plans, replied innocently: "We haven't thought about it yet." By next day at midnight, they had done some fast thinking, avoided a three-day waiting period by hopping up to Las Vegas, where a Nevada knot was tied.

In Hollywood's main bout of the week, redhaired, spitfire Cinemactress Susan (I'll Cry Tomorrow) Hayward, 34, weighing in at 112 Ibs., fought a one-round free-for-all to a draw with yellow-haired

Starlet Jil (A Twinkle in God's Eye) Jarmyn, 23 and a well-turned no Ibs. Prize: the affections of straight-shooting Horse Operactor Donald ("Red Ryder") Barry, 45, who, true to the best traditions of the Wild West, took no side in the ladies' brawl. Dropping around to Red's house, unannounced, at 11 a.m. for a spot of coffee. Jil was startled to find Susan in bed wearing blue and white pajamas. Barry, in maroon pajamas, suggested that Jil's visit was untimely. It was. After that, declared Jil, Susan came at her with bared talons, a wooden hairbrush and a lighted cigarette, finally ripped the buttons off her blouse. Said Susan later: "She made an insulting remark, and it infuriated me. I went toward her, and a wrestling match ensued . . . I'm red-haired and Irish, you know." After swearing out an assault-and-battery complaint against Susan, Jil, whose good fight had done her movie career no harm, purred testily: "I don't want this bad publicity. But why should I sit back and let this woman clobber me?" Before he galloped off to a hideout, Cowboy Barry drawled fair-and-square: "Look, I'm in the middle of this."

Onetime TV Quizmaster Rudolph Halley, 42, long a student of gambling as chief counsel of the Kefauver Crime Investigating Committee, turned up as a stockholder in a sport and gambling enterprise, to operate in Puerto Rico. The promotion: a $1,500,000 jai alai palace, to be built just outside San Juan; it will seat 3,500 aficionados, provide them with such trimmings as five bars and parimutuel betting windows. Promoter Halley holds 30,000 shares of Puerto Rican Jai Alai, Inc.'s new stock. A Securities & Exchange Commission spokesman allowed that the public, in return for putting up 93% of the venture's cash, will get 1,250,000 shares at $1.50 apiece--only 44% of stock outstanding. With Halley on the new company's seven-member board: Security Banknote Co.'s Vice President William F. Talbert, better known to sports fans as the nonplaying captain of the U.S. Davis Cup tennis team.

A superskeptical Indian journalist named S. M. Goswami brought out a potboiler last year, charging that neither Sir Edmund Hillary nor his famed Sherpa Guide Tenzing ever set foot atop Mount Everest, but had actually turned back 800 feet from the summit. Chuckled Everest's Co-conqueror Hillary: "The man is making a bit of a goat of himself." In Calcutta last week, Author Goswami, deeply affronted, butted back at Sir Edmund with a 100,000 rupee ($20,000) libel and slander suit. Back home in New Zealand, where he is now planning an Antarctic expedition, part-time Beekeeper Hillary looked up from maps to chortle again: "I think it's a priceless joke. This chap will have to prove that Tenzing and

"I did not reach the top before anyone will take notice. He's got the hardest part ahead of him!"

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