Wisdom

The first issue of Wisdom, a glossy "class magazine for the masses," went out to charter subscribers last week. In Beverly Hills, Calif., Editor and Publisher Leon Gutterman, 39, an ex-movie pressagent, claimed that his new monthly ($7.50 a year) already had 150,000 subscribers. The magazine has about 100 backers, who put up $1,000,000, according to Gutterman. Intended to popularize the wisdom of the ages in words and pictures, Wisdom in its first issue carries such bylines as Dwight D. Eisenhower. Bertrand Russell. Mohandas K. Gandhi and Henry Ford II. Their pieces have all appeared elsewhere as essays, book chapters or speeches, but Gutterman plans to run some original pieces in future issues.

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