Shortage

In newspaper offices large and small across the U.S. the shortage of newsprint was pinching hard. The North East (Pa.) Breeze dropped its editorial page ("Some people don't agree with it anyway," said the publisher philosophically). In Syracuse, N.Y., the Her aid-Journal dropped all classified advertising in its early editions. In Denver, for the second week running, one day's issue of the Rocky Mountain News dropped all advertising.

The year's record advertising, up more than 10% over 1954, was one big reason for the newsprint shortage. Newspapers were scrounging extra supplies from such sources as music publishers and slump-stricken comic-book proprietors; they were also borrowing from each other.

Paper mills in Canada, which make more than half the world's newsprint, and in the U.S. planned to expand. But no boost in output is possible until late 1956. Meantime, the shortage will grow worse: five major newsprint producers notified customers of imminent cutbacks in allotments of from 7 1/2% to 13 1/2%.

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