Forecast of Change

Canadian businessmen welcome U.S. investment in Canada, but they voice one frequent complaint: too often Canadian subsidiaries of U.S. firms are run as mere branch plants, financed, directed and staffed from the U.S. head office. In Montreal last week a top U.S. businessman noted this sore point, predicted that it would soon be remedied. Said Warren Lee Pierson, chairman of Trans World Airlines, Inc. and president of the International Chamber of Commerce: "I predict that American enterprises here will increasingly welcome investment, technical and managerial cooperation in Canada.

"Canadians want their own nationals to have a crack at top management positions of the Canadian subsidiaries. They want the Canadian company to be a separate affair ... I know that several American companies with important interests in Canada are at this moment considering ways and means for accomplishing exactly [that] . . . rather than await or invite the intervention of government on either side of the border."

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