Names make news. Last week these names made this news:

In the government's monopoly suit against the International Boxing Club and Madison Square Garden, a U.S. attorney introduced a terse memorandum, penned in 1949 by the Garden's president (now board chairman), Brigadier General (ret.) John Reed Kilpatriclc. Its gist: longtime (1937-49) Heavyweight Champion Joe Louis had tried to pry a tax-free $100,000 under-the-table bonus from the Garden brass for a 1949 defense of his crown (Joe retired before the fight ever materialized). The plum would not have helped Louis much. No hand at finance, drained by percentage men and hangers-on, broken by his own improvidence, Louis now owes a staggering $1,210,789 in U.S. income-tax arrears for 1946-51. New Jersey's Democratic Representative Alfred Sie-minslci is appealing to the White House to cancel or soften the Sunday punch thrown at Louis by the revenooers.

The retiring commander of U.S. troops in Europe, General Anthony C. ("Nuts!") McAuliffe, 57, due to wind up his 38-year military career at May's end, winged in from London to New York's International Airport. A jaunty figure in mufti, Tony McAuliffe discounted chances of all-out nuclear war but foresaw a possibility of small "brush wars" involving tactical atomic weapons. Said he: "We'd be suckers if we attempted to fight the Russians with only conventional weapons." What about McAuliffe's fellow cadet at West Point, New York-born General (ret.) Mark W. Clark, president of South Carolina's Citadel, whose Dixieland views now include a belief that racial integration harms the military? "I don't agree with him at all," replied Washington, D.C.-born McAuliffe. "The integration of the Negro in the armed forces has worked out very well."

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For nearly three years the widow of topflight Gestapoman Reinhardt ("the Hangman") Heydrich (see BOOKS), neatly assassinated by the Czech underground in 1942, has collected a $46-a-month pension from the West German government. Frau Heydrich's stipend is justified on the ground that her husband was killed in enemy action. Last week a provincial court was mulling a government suit that would end her pension.

Britain's rising Cinemactress Diana (A Kid for Two Farthings) Dors, 24, and Hollywood's seasoned (44) Ginger Rogers bumped into each other on the French Riviera at a reception in the Aga Khan's villa near Cannes. There for the annual International Film Festival, the platinum pair looked strikingly sisterly -- a tribute to Ginger's durable beauty.

More than most men, sure Playwright George Bernard Shaw, who cordially hated both, was sure of death and taxes. Death caught him in 1950. Taxes caught him, in their most pernicious malevolence, last week. After having coughed up $505,-598.98 from Shaw's estate so far, his executors were alerted by Britain's tax collectors to brace themselves for future bills totaling $670,401 more. Provisional total tax claim on Shaw's estate: $1,176,000 -- which not only gobbles up his life savings but also takes what was left of a $200,000 bequest from his wife, who died in 1943. G.B.S.'s taxable leavings have boiled down to a futuristic $1,204,000, the royalty value now placed on his copyrights--pending posterity's continuing appetite for his works.

At a Georgia Chamber of Commerce banquet in Washington, Georgia's Democratic Senator Richard Brevard Russell tried on a Confederate Army forage hat for size* but refrained, as any dark horse presidential candidate would, from tossing it into the ring.

An invitation to come to Moscow and live it up with the hospitable Kremlin folks was politely turned down by Liberia's wary President William Tubman.

In Bavaria, the locals of Mindelheim hopefully awaited a visit from their greatest living hereditary "prince." His better-known name: Sir Winston Churchill. The Mindelheimers reckoned that Sir Winston, a sixth-generation grandson of John Churchill, Duke of Marlborough, was a liege lord of theirs through his descent from that ancestor, who was paid off in 1705 with the principality of Mindelheim for military aid to the Holy Roman Empire. In Britain, however, killjoy scholars stuffily pointed out that Sir Winston is merely a collateral descendant of the great Marlborough--and that only eight years after the princedom/- was established it became, through a territorial reshuffle, extinct. Only title thus left to Churchill by his warrior forebear: Prince of the Holy Roman Empire (a tired old title not recognized in England).

*It should have been a good fit; Dick Russell has not forgotten that Union General William Tecumseh Sherman, on his march through Georgia, burned Russell's grandfather's cotton mills and freed his 100-odd slaves. /- For his cut-rate installation, after much haggling, Marlborough plunked down -L-4,500, a bargain price for Mindelheim, which yielded a'Udy -L-1,500 a year to its fief-holder.

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