New Ideas

GOODS & SERVICES New Ideas Smoke Now, Pay Later. Larus & Brother Co. of Richmond, Va. announced a "Take your premium now--pay later" scheme to spur the sales of their Holiday cigarettes. Customers select a premium gift (e.g., a Zippo lighter for 255 coupons), make a down payment of 15 Holiday coupons, sign a pledge to pay the balance of the coupons (one to a pack) as they smoke.

Portable Helicopter. A collapsible, 250-Ib. helicopter that can be dropped by parachute and reassembled by one man in about ten minutes was announced by the Navy. The one-man rotorcycle, which is held together by easily released pins, was developed by Hiller Helicopters of Palo Alto, Calif.

Parking Miser. A parking meter that automatically flips its flag to "Expired" as soon as a car moves out was put on sale by the Traffic Master Co., Culver City, Calif. In a twelve-day test on two San Francisco streets, the device, which is operated by a photoelectric cell buried in the parking space, increased parking revenues 39.6% since the next car could not use unexpired time. Price: around $37.50, plus $10 for installation.

Glare Reducer. A plastic coating that can be rolled, sprayed or brushed onto windows to reduce glare and heat from sun rays was put on the market by Manhattan's Everseal Manufacturing Co. Sold in pale blue or green tints, the washable glare reducer is primarily designed for factories, to reduce worker eyestrain, and for warehouse windows, to protect stored goods from fading and heat damage. Price: $9.70 per gal. (enough to cover 500 to 600 sq. ft.).

This file is automatically generated by a robot program, so reader's discretion is required.