New Ideas

GOODS & SERVICES

Better Bread. From a formula accidentally discovered by a Minnesota cattle-feed miller, the Wisconsin Alumni Research Foundation has developed a new flour concentrate called V-10, which boosts protein content in bread by 33%.

Though it will raise the price of a 20-c- loaf of white bread to 27-c-, two slices of Vio bread per meal will supply 25% of all the protein an adult needs for a day. More than 8,000,000 loaves have been test-marketed by Minneapolis' F. H. Peavey & Co., which will soon market V-10 flour nationally.

Minute Postcards. Owners of Polaroid Land Cameras, which produce snapshots in one minute, can now turn the pictures into postcards by affixing them to Polaroid Postcarders. One side of a Postcarder has standard message and address sections, the other has a peel-off backing over an adhesive surface. Cost for a package of 25: 95-c-.

Tablet Toothbrush. A tablet-form tooth cleanser called Twigger will be marketed nationally by Dallas' Lanpar Co. drug house. An effervescent tablet that can be chewed and dissolved in the mouth, Twigger was devised by Dr. D. Gale Collins, a Santa Fe dentist. Price of a box of 90 Twiggers: $1.49.

This file is automatically generated by a robot program, so reader's discretion is required.