New Ideas

We-Drive-It. Perfect Circle Corp. has developed a speed-control device which automatically drives a car at a steady, preset speed. Planned as optional equipment on 1958 Chryslers, Speedostat electrically links the foot-throttle, carburetor and transmission to a dashboard dial on which the driver sets the speed he wants. In emergencies, he can instantly break automatic control by touching the brake pedal.

Skid proof Streets. Roads and driveways can be skidproofed with a liquid resin binder developed by Shell Chemical Corp. and Reliance Products Co. Relcote is applied like any enamel paint, also protects roadbed from freezing, thawing and salts. Cost: $2.50 to $8.00 per sq. yd., depending on road surfaces.

Destroyer. Crab grass, dandelions and other weeds can be cleaned out in about five days by using a new weed killer just put on sale in Canada by Inventor Robert Blain of Calgary. A 2-ft., lipsticklike bar composed of raw wax, crude oil and 2, 4-D, Blain's Weedmaster Block is merely dragged once over the lawn to coat the grass with weed killer. Price of a 4-lb. bar, enough to protect about 4,000 sq. ft. of grass for two years: $4.

Junior Painters. A complete kit for children to repaint their own toys or wooden furniture has been put on sale by Ampruf Paint Co. of New Jersey. Kit contains three small cans of nontoxic, quick-drying paint, brush and cleaner, painter's cap and gloves, sandpaper and mixing paddle. Cost: $3.50.

Dog Insurance. Animal Insurance Co. of America has been formed in Manhattan as the first firm to insure the lives of animals exclusively, will write policies up to $5,000 on dogs (mutts excluded) aged six months to nine years. Potential canine insurees: 10 million.

Washday Helper. Norge Sales Corp. will soon market an electric timer on two of its top-priced automatic washers that allows housewives to tootle off for the day without worrying about wet wash sitting in the machine for hours. Norge's "Round-the-Clock Timer" can be preset to start the machine anytime up to ten hours after the departing housewife puts in laundry and soap.

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