Psychological Warfare

"To underscore the soundness of the country's economy," the Advertising Council, a nonprofit organization, last week announced a four-month antirecession campaign. Corporations and business organizations will sponsor $15 million worth of ads in magazines, newspapers, on radio and TV, stressing the theme "Your Future Is Great in a Growing America."

The campaign to make worried consumers spend more will be prepared by Manhattan's McCann-Erickson Inc., which also conducted the 1954 Advertising Council campaign to bolster national confidence. It will emphasize that 1) the U.S. population is growing by 4,000,000 people each year, and the prosperity curve follows right alongside the population curve; 2) family income, even after taxes, is at an alltime high of $5,300, is expected to pass $7,000 by 1975, and individual savings are at a record level of $340 billion. Among the ads: the picture of a stork perched on its nest to illustrate population growth ("This Bird Means Business"), a shot of a homeowner on the site of his new house ("There's a New Wave of Opportunity Coming").

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