Monday, Aug. 25, 1958
New Products
GOODS & SERVICES
Nonskid Package. The first corrugated packaging material with built-in skid resistance for fragile cartons was brought out by Olin Mathieson Chemical Corp. Called Skid-Master, the paper has a special abrasive worked into its surface that prevents sliding, was tested for six months by beverage and food makers.
Lifetime Heel. That bane of woman's existence--the broken heel--has been removed by Lifetime Heels of Lawrence, Mass., which is marketing a pencil-slim heel guaranteed for the life of the shoe. Heel is made of plastic reinforced with a steel shaft; lift also is of steel and guaranteed not to wear out.
Hill Climber. A cog-driven electric hill-climber for people who like to live on top of hills but get tired of climbing was brought out by the W. E. Cheney Co. of Butler, Wis. Patterned on commercial lifts, the device consists of a two-passenger open car that travels up a double steel track laid flush with the slope. Price: about $2,000 with 150 ft. of track.
Tougher Rubber. The first synthetic rubber that withstands both high temperatures and the corrosive effect of petroleum products was demonstrated by General Electric. Called nitrile silicone rubber, it is capable of taking jet engine temperatures (500DEG F. and more), is expected also to have wide use in automobiles, where failure of a $1 transmission seal often leads to a $200 repair job. Marketing date: early next year.
Electronic Nurse. A hospital bedside control panel that enables a patient to regulate room temperature and lights, raise or lower the bed, talk with friends on the phone, view TV or visit on closed-circuit television with children in another room was demonstrated by Minneapolis-Honeywell. Price: $400 for basic unit, up to $600 with additional features.
Cushioned Freight. A system for reducing shifting and breakage of railroad freight, based on dividing the standard freight car into compartments separated by inflated air cushions, has been developed by Homer H. Dasey, Pittsburgh industrial engineer and former TIME Inc. production man, in cooperation with Westinghouse Air Brake, U.S. Rubber and the New York Central. Extra cost of equipping a freight car: about $2,500.
Brush-On Roof. A synthetic rubber emulsion that can be brushed on worn-out asphalt-shingle or composition roofs to extend their life for as much as 15 years was brought out by Montgomery Ward. Price: $6 a gallon.
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