TV Notes

P: Caught with their rate cards down, network pitchmen faced the official opening of the new TV season with time on their hands. At week's end NBC was still trying to find sponsors for 4 1/4 unsold nighttime hours; CBS needed someone to pick up the tab for &; ABC was stuck with 4 3/4. Competition is so keen that both CBS and NBC are willing to peddle one-shot time spots.

P: Should Beth die in the upcoming LB one-hour musical version of Little Women? "Absolutely not," said Composer-Lyricist Richard Adler. When Louisa May Alcott finished the last paragraph of her classic he said, Beth was still breathing. Her creator, Adler argued, killed Beth m the book's sequel, Little Women, Part II. Come October, Beth (played by Margaret O'Brien) will live.

P: About the only new-sounding gimmick the TV programers had promised for the new season were the "fantastics." CBS beat the drums for weeks over The World of Giants, a projected series about a man shrunk to 6-in. size by an accidental burst of radiation. Loudly sung but unsold WOG died before its tiny hero saw an electronic screen. Only fantastic now left on the CBS books: H. G. Wells s familiar old Invisible Man.

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