Monday, Oct. 13, 1958

WelkWelk;Gobel Gobel

With many a TV set, viewers are still subject to double vision. Now both NBC and ABC are trying to add double sound. After a test run in seven cities, Lawrence Welk's Wednesday show (ABC) was broadcast nationwide in stereo, i.e., two different mikes feeding the schmalz into two transmitters. Fans yearning to catch the slightest nuance in each oom-pah-pah could turn on their AM radio as well as the TV set and, by placing them seven to ten feet apart, achieve an approximation of stereo sound. The experiment worked so well that ABC equipped 75 stations with the TV-radio rig, and NBC will try the same gimmick with the George Gobel show. Says a network man: "This puts a third dimension on the whole thing."

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