THE word "drunk," proclaimed the Moscow radio last week, opening a temperance campaign decreed by Nikita Khrushchev, is "incompatible with the notion of 'Soviet man.' " Another word that seemed to be incompatible with Soviet man was Nobel. For winning the Nobel Prize in Literature, Boris Pasternak edged further into the Communist doghouse. A third word bothering the Russians was stilyagi, which means a zoot-suiter who wears narrow trousers, likes rock 'n' roll and hates work. For a report on Russia's three bothersome little words, see FOREIGN NEWS.

WHERE is Santa Fe?" said the Metropolitan Opera's Rudolf Bing (TIME, Oct. 13), thereby touching off a major brouhaha in New Mexico and other music-minded states that disagree with Bing's assertion that there is little American opera of importance outside New York. This week, with the location of Santa Fe firmly fixed in his mind--he accepted an invitation to join the Santa Fe Opera's advisory committee--Rudi Bing had to cope not only with the Met opening but with a nightmare that made the Santa Fe tiff look peaceful. See MUSIC, Diva Serena.

THE fortresses of segregation in troubled Little Rock last week were a onetime orphanage and two warehouses. In this slapped-together campus, the Little Rock Private School Corp. got classes started for 241 white seniors, promised 258 juniors that classes would start this week, boasted of a bankroll of $100,000. Negroes, naturally, are barred. See EDUCATION, The Long Lockout.

FOR years, Brazilian politicians have firmly believed that the way to get elected was to be either leftwing, nationalistic, or both. Now the traditional also-ran party--the U.D.N., a middle-reading, free-enterprise, pro-U.S. party--is coming up fast, as evidenced in Brazil's recent mid-term elections. For a look at the change and a new dark horse, see THE HEMISPHERE, Coming of Age.

A POPULAR European belief holds that all Americans are alike because the stern dictates of U.S. mass production leave no room for individuality. But mass production has changed so radically in recent years that the U.S. consumer now has a bewildering variety of goods to choose from--in cars (more than 2,000,000 combinations), even in TV sets (at least 400 varieties) and martinis. Is this really good for the U.S. consumer--and for business? See BUSINESS, Too Many Models.

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