New Ideas

GOODS & SERVICES

The Superba. Checker Motors Corp., makers of Checker taxicabs, next month will begin production of a family-type passenger car called the Superba, which it claims will "perform like a pleasure car and take punishment like a taxicab." The new car, powered by a six-cylinder engine, will be about 198 in. long and somewhat higher and narrower than most U.S. cars, sell in the $2,500 price range.

Telegraphed Gifts. More than 2,000 U.S. drugstores have signed up with Gifts By Wire, Inc. of Delray Beach, Fla. in a new national gift-sending service. Customers pick gifts from a catalogue at retail prices (range $3 to $28.50), pay a telegraph fee and 50-c- service charge to have the gift wrapped and delivered to the recipient in another city.

Nonfat Fryer. For people on a low-fat or low-calorie diet, Chicago's Pam Products put on the market a nonfat soybean extract that can be sprayed into the frying pan from an Aerosol container, used to fry meat, fish, potatoes, etc., without any shortening. The extract will permit people on a diet to eat more; an egg, which contains 70 calories, usually picks up another 55 when fried in shortening. Price: $1.89.

Radiation Tab. Tracerlab, Inc. of Waltham, Mass, has developed the first film badge to record quarterly as well as weekly radiation readings from the more than 300,000 Americans (dentists, radiologists, X-ray technicians, etc.) whose work exposes them to radiation. Thirteen times more sensitive than present weekly film badges, Twin-film Service reduces the risk of overexposure.

Super-Glue. Eastman Chemical Products, a subsidiary of Eastman Kodak Co., has developed a new adhesive that will glue together almost any combination of substances, e.g., wood and steel, is so strong that a single drop can support a 5,000-lb. car on a rig. Unaffected by heat or cold, the Eastman 910 Adhesive sets rapidly without additives or heating.

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