Monday, Dec. 15, 1958
Moneymakers
P:Still boasting N.E.S.R. (not even standing room) business after packing the house for every performance since opening night 2 1/2 years ago, My Fair Lady passed its 143rd week (1,140 performances) on Broadway to set a new sellout record for long-run shows. Oklahoma!, the former champ, missed out on some standees in its 143rd week; South Pacific had a few square feet of space in the rear of the theater after its 130th week. By year's end Lady's producers expect their books to show $10 million of gross business, a round million more than their nearest competitor, South Pacific. 1%
P:Variety's listing of Hollywood's top ten moneymakers for November: 1) In Love and War (20th Century-Fox), 2) Houseboat (Paramount), 3) The Last Hurrah (Columbia), 4) South Pacific (Magna), 5) South Seas Adventure (Cinerama), 6) Gigi (M-G-M), 7) Party Girl (M-G-M), 8) Windjammer (De Rochemont), 9 The Defiant Ones (U.A.), 10) Home Before Dark (Warner).
Still cashing in on his Moscow triumph, Pianist Harvey Lavan Cliburn Jr. boosted his standard concert fee to $4,000 for an afternoon appearance at the University of Texas, charged $500 for letting students into his morning rehearsal, and picked up $6,000 more for an extra performance later. Delighted to be paying so much for their music, Texans named Van an admiral in the Texas navy.
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