Monday, Mar. 09, 1959
IT is my pleasure to announce a new service that will be available soon to the half-million or more TIME readers who will be traveling abroad this year. Utilizing the services of our own overseas publishing branches, we are setting up a system whereby subscribers may have TIME delivered to them regularly every week during their travels abroad. . . TIME is able to offer this unique service to its large traveling public thanks to its strong position in international publishing. There are four international editions of TIME -- Canada, Latin America, Atlantic and Pacific -- each containing virtually the same editorial content as our domestic edition. (Early this year the international editions passed the half-million circulation mark with an estimated total readership of well over 2,000,000 in 120 countries.)
The Canadian edition of TIME is printed in Chicago, the other three from film flown to our presses in Havana, Paris and Tokyo, from which points the magazines are air-speeded each week to every corner of the globe.
Since so many TIME subscribers are so frequently on the go.*we have worked out a plan whereby they might enjoy the benefit of this international service. Last summer we tested such a service with several hundred TIME families then planning overseas trips who wanted TIME to go with them. With their enthusiastic cooperation (they sent us postcard reports each week on the magazine's arrival), the plan worked. And now that we know it is feasible, we are happy to extend it to all subscribers to the U.S. and Canada editions. Thus, wherever you are (well, ALMOST wherever), perhaps in the hotels pictured here, you will be able to receive each week a copy of one of the international editions.
But to coordinate our schedule individually with yours, we must have your itinerary -- and we must have it early. If you wish to take us up on this offer -- and challenge -- please write for an Itinerary Form (which we must have back at least six weeks before you depart) to:
*A fact long recognized by the travel industry, which over the past 25 years has invested more advertising dollars in TIME than in any other magazine.
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