New Ideas

GOODS & SERVICES

Small Station Wagon. Kaiser Industries' Willys Motors, Inc. rolled out a Jeep station wagon that is the industry's lowest-priced ($1,995 factory list price, v. Rambler's $2,060). Dubbed "Maverick Special" after the company's TV show, it is powered by a 75-h.p. Jeep engine that gets 27 m.p.g.

Write & Light. A combination ballpoint-flashlight, made in West Germany, is being sold by Chicago's Crittenton Manufacturing Co. A flick-on switch directs a circle of light onto the writing surface, makes pen handy for use at lectures, in theaters, on night tables or as a pocket flashlight. Price: $4.95.

Spray-On Starch. An air-spray starch that needs no boiling and eliminates clothes-dipping was put on the market by General Aerosols, Inc. of Shelton, Conn. The starch can be applied to wet or dry laundry or to spot-starch outsides of collars. Price per 8-oz. container: 98-c-.

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