Monday, Jun. 15, 1959
COLOR TV SETS will soon be put on sale by Admiral Corp., because President Ross D. Siragusa believes there is finally a good market for color. Other TV makers, except color pioneer RCA, are still skeptical, do not seem likely to join in production. Admiral hopes to overcome consumer color-TV resistance by offering one-year guarantee on all parts, v. usual 90-day warranty.
RENTED HOME APPLIANCES will be offered by Westinghouse to apartment-house owners in New York, Washington, Chicago, San Francisco and Los Angeles. It will not only rent refrigerators, air conditioners, dishwashers, freezers, washers and dryers, but service them and replace them with new appliance models.
FREE FOOD OFFER is being made by A. & P. for first time in Baltimore area to counter competitive grocery chains' trading stamps, may be extended into other highly competitive areas. A. & P. mails coupons for 2-lb. box of sugar worth 25-c-and pint of mayonnaise worth 35-c-to all listed in city directories.
CUT-RATE RAIL FARES will be offered by Chicago & North Western on its Chicago-Minneapolis-St. Paul run to compete with bus lines. New coach fares ($15.60 round trip) will equal bus fares, and meal costs will be limited to $1.25.
THERMOELECTRIC heat pumps, with no moving parts, to air condition submarines are being designed for Navy by Carrier Corp. under $170,250 study contract. Work is major step toward future motorless, wall-panel-type air conditioners and heaters in private homes.
WOOL-CARPET PRICE boost of 5% to 10% at retail level is expected to follow 2% to 4% increase at wholesale by leading makers, third price jump in six months because of high raw-wool costs.
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