The Promised Land

With the insistence of a TV commercial, RCA Chairman David Sarnoff and his subordinates have repeatedly predicted that profitable color television was just around the corner for RCA. Last week Sarnoff announced that the corner had finally been turned. In 1959, RCA sales of color television sets ran 30% ahead of 1958, and for the first time since RCA entered the field in 1954, receipts exceeded expenses. But Sarnoff and RCA declined to say how many color television sets were sold. Industry sources guessed that RCA, the leading color-set producer, probably sold around 200,000 in 1959. Still to be recovered: Radio Corporation of America's estimated $130 million ten-year investment in color television compared with the $50 million spent in developing black-and-white.

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