AS you will see in this issue, TIME is a colorful magazine. Indeed, it is the only newsmagazine that uses costly full-color in its editorial pages.

Last year TIME ran 162 four-color editorial pages. An additional 52 four-color pages were devoted to TIME'S covers, which were painted by such noted artists as Pietro Annigoni, Boris Artzybasheff, Aaron Bohrod, Bernard Buffet, Boris Chaliapin, James Chapin, Peter Hurd, John Koch, Henry Koerner, Bernard Safran, Ben Shahn, Rufino Tamayo, Robert Vickrey and Andrew Wyeth.

TIME'S investment in editorial color is more than matched by our advertisers' investment in color pages. These advertising pages--whether in color or black-and-white--convey much information to the reader about a wide variety of products and processes.

This issue sets a new high--40 pages --for four-color advertising in a single issue. So far this year (first nine issues), four-color advertising volume is up 38% over the same period in 1959.

TRYING to keep up with Pat Nixon last week, the Washington bureau's Burt Meyers reflected that the wife of the 36th Vice President was certainly the fastest-moving second lady. Doing his homework for this week's cover story, Correspondent Meyers discovered some interesting facts about Pat Nixon's predecessors:

ABIGAIL ADAMS, the first Second

Lady, set no precedents, bided her time in semi-seclusion in New York and Philadelphia (Washington was not yet the capital) complaining about the drafts and writing letters. Not until she became the second First Lady did Abigail reach Washington and the unfinished White House. It was, she reported, intolerably drafty.

FLORIDE CALHOUN was a proud and fiery Charleston aristocrat, and her Southern pride may well have cost John C. Calhoun the presidency. When Peggy O'Neill ("The Gorgeous Hussy") Eaton, the Irish barmaid who had married the Secretary of War, came calling, she was received by Mrs. Calhoun "with civility," but the call was never returned. President Andrew Jackson himself, the story goes, begged Floride to return the call in the interest of peace and protocol, but she disdainfully asked her butler to show him the door. The trifling spat widened the political rift between Jackson and his Vice President, probably ended Calhoun's chances to succeed Jackson.

In many respects, ABIGAIL FILLMORE most resembled Pat Nixon. A Baptist preacher's daughter, she was supporting herself at 16 as a schoolteacher, married one of her pupils, a hulking country lad named Millard Fillmore. Abigail continued to teach, vigorously promoted her husband's political career. As the wife of a young Congressman, she was invited to make a public speech--a daring innovation in 1840. Like Pat Nixon, she declined.

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