Undecided Editors Too

How does the U.S. daily press stand on the 1960 presidential election?

A survey published last week by Editor & Publisher showed that the so-called "one party press" is less predictably so than it used to be. Of 801 daily newspapers responding to Editor & Publisher's questions, 433, or 54.1% with combined circulation of 10,680,988, are supporting Republican Richard Nixon. Backing Democrat John Kennedy are 125 dailies, or 15.6% of the total, with circulation of 2,372,160. A similar Editor & Publisher canvass in 1956 showed Republican Dwight Eisenhower supported by 59.46% of the daily newspapers against 17.21% for Democrat Adlai Stevenson.

Perhaps the most significant fact about the 1960 E. & P. survey is the large number of papers that remain uncommitted. Replying that they were either "independent" or undecided as of Sept. 9 were 243 papers, or 30.3%, with total circulation of 9,619,943. This is the biggest chunk of uncommitted newspapers in any Editor & Publisher survey since Election Year 1932.

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