Lord of Lords

Burly, baby-faced Cecil Harmsworth King. 60. last week became by far Britain's biggest press lord. Despite cries of "piracy" and the threat of a royal commission appointed to inquire into press monopolies. King engineered a cash and stock deal totaling about $106,400,000 to win control of the Odhams Press empire. King and his titanic Daily Mirror group thereby wind up with properties worth more than $280 million, and a circulation exceeding 36 million among some 500 newspapers, magazines, trade and technical journals and annual directories.

Sorting it all out will be King's next big task. Odhams and the Daily Mirror combine had owned competing magazines that specialized in fields ranging from poultry to plastics. Most confusing of all was the fiercely competitive women's magazine field. King's group already owned Woman's Mirror, Woman's Weekly, Woman's Companion, Woman's Illustrated, Wife and Home, Woman and Beauty, Woman and Home and Woman's Journal. By acquiring Odhams. King also acquired Woman, Woman's Own, Woman's Realm, Woman's Day, Modern Woman, Housewife, Everywoman and Mother.

In the process of becoming the lord of lords, it appeared as if Cecil Harmsworth King might have taken over a harem.

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