PERSONAL FILE

sb When personable William Ginn, 46, was sentenced to a $12,500 fine and 30 days in jail for his part in the great electrical price-fixing conspiracy, he seemed doomed to banishment from the corporate big time. Ousted from his $125,000-a-year job as general manager of General Electric's turbine division, Ginn a month ago accepted the relatively humble position of assistant to McClure Kelley, president of Philadelphia's Baldwin-Lima-Hamilton Corp., makers of heavy machinery. Last week, Baldwin-Lima-Hamilton moved Kelley up to board chairman and Ginn (pronounced as in "begin") into the presidency. Ginn's new salary is still undisclosed, but former President Kelley made $75,000.

sb A routine promotion announcement by New York's Morgan Guaranty Trust caused many a financial-page reader to do a double take. Named as the newest of 91 vice presidents of the bank that, until a 1959 merger, was renowned as the "House of Morgan" was John P. Morgan II, 43, grandson of J. P. Morgan and great-grandson of the great J. Pierpont. A Harvardman (class of 1940) who has been with Morgan's ever since he finished a World War II tour as a subchaser skipper, the latest J. P. is described by colleagues as "a man who doesn't take himself elaborately . . . a working banker whose name happens to be Morgan."

sb As president of Restaurant Associates, quiet, casual Jerome Brody, 38, has cornered a big helping of Manhattan's high-priced eating trade with a chain of pretentious feeding places (the Four Seasons, Forum of the Twelve Caesars, the Tower Suite). Now Brody is bent on another exotic venture: operation of a first-class French resort in, of all places, France. Pending approval by French authorities, Restaurant Associates plans to buy for $3,000,000 the Hotels Golf and Chicago in Divonne, France, near Geneva. Brody should have little trouble financing the deal: the Forum of the Twelve Caesars alone now grosses over $125,000 a month.

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