Born. To Frankie Avalon, 23, aging teen warbler, and Kay Deibel Avalon, 25, former dental technician: their first child, a son; in Los Angeles.

Died. Valdimer Orlando Key Jr., 55, Texas-born Harvard history professor and political scientist, author of Politics, Parties and Pressure Groups, widely read study of U.S. voting by racial and economic blocs, and Southern Politics in State and Nation, a definitive analysis of the South's one-party form of government; of a heart ailment; in Brookline, Mass.

Died. Marshal Pavel Fedorovich Zhigarev, 63, onetime (1949-57) chief of the Soviet Air Force, later (1957-59) boss of Aeroflot, the civil airline, a bomber pilot chosen by Stalin to develop a Red version of SAC in case the missiles went pffft, later picked by Khrushchev to make Aeroflot, world's biggest carrier, a Soviet showcase with monster TU-114 airliners, which turned out to be uneconomical passenger editions of the Bear bomber; somewhere in the Soviet Union.

Died. Rosa Raisa, 70, Russian-born U.S. soprano who created the role of Turandot when Puccini's opera premiered at La Scala, reigned as a top American diva throughout the 1920s, when, backed by Utility King Samuel Insull and directed by Mary Garden, the Chicago Opera enjoyed international esteem; after a long illness; in Los Angeles.

Died. Harry Amos Bullis, 71, longtime president and chairman (1943-59) of Minneapolis' General Mills, Inc., the nation's largest flour miller ($524 million in sales), who joined the company as a mill hand in 1919, caught the eye of Founder James Ford Bell and became his chief lieutenant, helping expand breakfast foods (Wheaties, Cheerios), push on into convenience foods (Betty Crocker cake mixes) and half a dozen other businesses from chemicals to electronics; of Hodgkin's disease; in Minneapolis.

Died. Sir Frederic Collins Hooper, 71, managing director since 1948 of Britain's Schweppes Ltd. (quinine water, Bitter Lemon), a bubbly Londoner who left a successful chain store busi ness to put some fizz in the 169-year-old mixer maker, quintupled Schweppes's output and profit with snob appeal advertising featuring Commander Whitehead among the Yanks and veddy British "Schweppigrams" at home;* of a probable heart attack; in London.

* Tennis fans, please tell me One thing I want to know If you plant a seeded player Will he grow?

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