Friday, Nov. 15, 1963

Wherever She Goes

When the Greyhound bus company plunged into a series of depth interviews with its customers, it turned up the fact that on long trips scenery, comic books and comfort stops are not enough--bus riders are bored stiff. On the ground that a sizable number of their passengers (teenagers, servicemen, bored old ladies) are compulsive listeners to radios, Greyhound has decided to spend about $2,000,000 installing transistor radios above each seat in its 1,945 transcontinental buses. They operate only through headsets, which the radio fan may buy for 50-c- as he enters the bus. Research revealed that people are not happy about using a headset that "has been in someone else's ear," so the sets are collected and destroyed after each use. Even so, Greyhound expects to make a profit on it.

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