Scotching a Rumor

So parlous are the finances of the News-Call Bulletin, Hearst's afternoon paper in San Francisco, that recurrent rumors of doom wheel above it like vultures. Only last month, a new rumor began circling: the News-Call Bulletin would soon be absorbed by Hearst's other San Francisco paper, the Examiner, which would then switch from a.m. to p.m. to avoid unprofitable competition with the city's third daily, the morning Chronicle. Last week, with weary indignation, the Examiner took to print to try to shoo off the rumor: "There is absolutely no foundation in any report that the two separately published and managed papers will merge -- today, tomorrow, next week, next month, or at any time in the foreseeable future."

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