Friday, Feb. 05, 1965
LAST summer we at Time Inc. made some 20 million changes in our mailing lists to put ZIP code numbers on the address labels of all U.S. subscriber copies of our magazines. We put the ZIP on all our mail -- letters as well -- to help the Post Office expedite handling, and of course to get the magazines to the readers as fast as possible. We have been quite pleased with the results and so, it turns out, has the U.S. Post Office Department. Last week Postmaster General John A. Gronouski presented to Time Inc. the department's first Special Merit Award for outstanding cooperation in furthering the ZIP code.
In the process, Mr. Gronouski said what we thought were some rather nice things about us: "Time Inc. has gone out of its way to cooperate with the department in carrying out its various programs. In many ways, your corporation has been a testing ground for new postal ideas. Now, all of the mail put into the postal system by Time Inc. is ZIP coded. The mailings are presorted by ZIP codes, thus saving the Post Office thousands of dollars each week. You have contributed significantly by encouraging other members of the business community to convert to ZIP coded mailings. Certainly no one has helped us more than Time Inc. in carrying out this mission. It is with a great deal of pride and thanks that I present this award."
All of this quite naturally elicited a LIFE-size smile and a great deal of pride and thanks from David W.
Brumbaugh, executive vice president, treasurer and the original Mr. ZIP of Time Inc.
President Lyndon Johnson's historic election landslide set all but one of the following records:
A. 70.6 million Americans voted.
B. 85.1% of the eligible U.S. voters went to the polls.
C. 61.2% of the popular vote went to Johnson.
D. 6,000,000 Negroes voted.
This is the first of 100 news questions in the 1965 edition of the TIME Current Affairs Test--which TIME has been producing annually for almost 30 years. The test is primarily intended as a way for students in school and college to review their knowledge of the recent news; more than 1,000,000 students took it in January. Beginning this week, it becomes available to the public on sale at key news dealers across the country (price: 10-c-). If you would like to rate your own "News IQ," look for the TIME Current Affairs Test at your neighborhood newsstand. And if you checked B above, you're off to a good start.
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