Friday, Jul. 30, 1965

Quick As a Wink

Flash photos have long been a matter of luck and frustration for the amateur photographer. Either he totes around cumbersome, electronically-charged strobe lights that always seem to go on the blink at the wrong moment or stuffs his pockets full of flashbulbs that have to be coaxed into the camera's flash gun before every photograph. Now Sylvania and Kodak have developed a neat solution--the Sylvania flashcube, which is no larger than an ice cube and contains four miniature flash bulbs, each with its own built-in reflector. Packaged in threes for $1.95, the plastic-coated cube fits any of eight newly designed Kodak cameras, completely eliminates the need for the old flash attachment. On cameras with automatic film advancers, the cube spins around so fast the photographer can shoot four times in five seconds--plenty of time to catch that certain smile before it melts.

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