Died. Richard Farina, 29, folk singer who, with Wife Mimi (sister of Folk Heroine Joan Baez), cut two well-received albums before writing a just-published novel on the hippies (Been Down So Long It Looks Like Up to Me); in the crash of a speeding motorcycle, near Carmel, Calif.

Died. Prince Friedrich of Prussia, 54, Kaiser Wilhelm's grandson and a gentleman farmer, who spent World War II as a volunteer farm laborer in England and became a British subject, but later returned home to resume his royal titles; by drowning, presumably suicide, the same day his wife of 20 years, Brewery Heiress Lady Brigid Guinness, started divorce action; in the Rhine River near Wiesbaden.

Died. Edward Greeno, 65, Scotland Yard's chief detective superintendent from 1945 to 1959, who won 80 official commendations for a lifetime of bravery in the No. 1 district (Soho), including the 1955 breakup of the notorious Jack Spot gang; of a heart attack; in London.

Died. Charles Howard, 69, a fat, hearty apple grower whose unshaken belief in Santa Clans led him in 1937 to start a school for St. Nicks in Albion, N.Y., teaching all-round jolliness, beard upkeep and child psychology, all of which he practiced himself in Manhattan as Macy's incomparable Santa for 15 years; of a pulmonary embolism; in Newfane, N.Y.

Died. Alex F. Osborn, 77, one of the founders of Batten, Barton, Durstine & Osborn, world's fourth-biggest advertising agency, who coined the term "brainstorming," the group-think approach to problem solving now expanded far beyond Madison Avenue; of a blood deficiency; in Buffalo.

Died. Amedee Ozenfant, 80, French painter and art theorist who, along with Le Corbusier, issued a 1918 manifesto in Paris denouncing cubism, as then practiced, for being too preoccupied with geometry, instead urged artists to return to the real world, a concept he called "purism"; of a strangulated hernia; in Cannes.

Died. Walter S. Gifford, 81, president and then chairman of A. T. &T. from 1925 to 1950, who rose from stock clerk (at $10 a week) to chief (at $250,000 a year) by the time he was 40, is credited with expanding assets from $3 billion to $10 billion by pushing phone service into every world city, which he sold to the public through a broad-based stock ownership that now boasts 2,840,500 holders of A.T.&T.'s 529 million shares; of complications following a hip injury; in Manhattan.

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