Friday, Jul. 28, 1967

Oh, Baby

Daytime television's big rage nowadays is the leering "game" show: The Dating Game, The Newlywed Game, The Family Game. All involve calling upon men and women contestants to answer intimate questions about each other; these confrontations titillate the womenfolk at home, who presumably indicate their gratitude by rushing out to the supermarkets to buy countless boxes of soap and cans of hair spray. Last week a Hollywood packaging agency announced that it was working up yet a new variation on the theme. It will be called The Newly Pregnant. "Specifically," explained one of the producers, "it's a group of three pregnant women who appear onstage while their husbands are kept in an isolation booth. The women are asked questions about raising children. Then they go into the booth, and their husbands are asked the same questions. The couple whose answers most nearly match win complete free hospital care and perhaps layettes and things like that."

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