Friday, Jul. 28, 1967

Freckled Superwomcm

One after another, U.S. magazines have investigated contemporary California and found it superbad, supergood or supersomething. This month the Ladies' Home Journal has discovered in California a superwoman -- along with her superchildren. "She has slipped the old orders and mores," the magazine proclaims. "The 'back home' social structure has evaporated. She has be come scandal-proof. She is with it intellectually. This Western woman lives in todays and thinks in tomorrows."

Just in case any readers doubt the depth of its study, the Journal explains that "Managing Editor Bruce Clerke has spent more of her time in Califor nia than in New York during these recent months of preparation. Then Staffers Susan, Lyn, Poppy, Mary, Lois, Margaret and Trudy followed to see for themselves."

Despite the best efforts of Susan, Lyn, Poppy, Mary & Co., Californians protested that they could not recognize themselves in the superfroth concocted by the Journal -- perhaps because most of the reporting dealt with Beverly Hills and Hollywood.

The Journal gushes that California women are "more racially tolerant" than others -- which may surprise Negroes, who still resent the California voters' almost 2-to-l approval of a 1964 state-constitutional amendment (recently voided by the U.S. Supreme Court) that permitted race discrimination in housing. The Journal claims that the California woman has a "deeper tan and more freckles." One article asserts that the California woman is the "best possible wife," while another notes that California's divorce rate is twice as high as the rest of the nation's. To the Journal's declaration that the California woman has "greater total freedom, yet greater personal security" Los Angeles Times Columnist Jack Smith scoffed: "Greater total nonsense."

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