Monday, Jun. 08, 1970

The Media Are Not Singular

A"> sure-as the -crocus crocuses croci that come up in the spring, Greek and Latin words have always popped up to decorate the -tficuna- bulum incunabula of a writer who wanted his memorandum memoranda to sound more important than -it -is. they are. The data 4s-are not complete, but it appears that this -phe-. nomena phenomenon occurs most often nowadays within the strata stratum of people concerned with newspapers, magazines, television and radio--in a word, media. Trouble is, the media 4s are not singular; 4t-4s-they are plural, as 4s-are candelabra. According to this criteria criterion, -the first thing on the agendum agenda should be to call a halt to all of -this-these errata.

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