The Anti-Knee Kick

"MEN," screams the Macy's ad, "are you distraught about the disappearance of the beautiful American knee?" The way to overcome masculine distress over lower hemlines seems to be seduction. "Just relax," the ad continues. "C'ose your eyes. Breathe deeply and think positively. Think of words like slinky . . . and slender . . . and smooth. Think of clingy . . . and close-fit. Think of shape. Think of soft. Think of feminine."

Retailers, obviously, have been thinking about the risk of poor Longuette sales. Paris and Seventh Avenue have decreed an end to the mini for this fall, but the consumer vote will not be in for some weeks. As a result, Macy's is hedging. At the end of the ad, it acknowledges that it will continue to offer short skirts, too.

Manhattan stores such as Bonwit Teller, Lord & Taylor and Ohrbach's have also been advertising the midi lustily, and more directly. Proclaimed Ohrbach's: "THE KNEE is DEAD!"

Mr. and mrs. Alexander Goodman have the honour of announcing the the Divorce of their daughter

Barbara Jane

from

Ronald Melvin what's his name

in the year of our Lord

nineteen hundred and seventy

Superior Court

Los Angles, California

A PUT-ON? Not at all. The Goodmans and their actress daughter, whose stage name is Wendy Wilson, were so happy about the untied knot that they sent embossed announcements to 110 friends and relatives. Explained Wendy: "It beats calling people and saying, 'Well, I'm free again.' " The result has been a number of dates and some divorce gifts. Her former husband, Ronald Melvin Charnak, she said, "laughed like mad."

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