Monday, Nov. 09, 1970

BOARD Chairman Andrew Heiskell announced last week that Time Inc. and McGraw-Hill Inc. had reached an agreement in principle whereby McGraw-Hill will purchase 13 radio and television stations operated by Time-Life Broadcast. The sale, which is subject to the approval of the Federal Communications Commission and the directors of both corporations, calls for a price of $80.1 million. It includes AM and FM radio and VHF TV stations in Grand Rapids, Indianapolis, Denver and San Diego, in addition to a UHF TV station in Bakersfield, Calif. (It does not include any of Time Inc.'s community antenna television franchises and operating systems, or its minority holdings in foreign broadcasting companies.)

"We have had a warm relationship with the talented people who run and manage these stations," said Heiskell. "They have served us well for 16 years, but we feel that the time is right for us to undertake a reallocation of our resources. We are pleased that the ownership will pass to McGraw-Hill because we know they will continue the tradition of public service for which these stations have been distinguished."

TIME'S Behavior section this week turns its attention to a vast and fascinating phenomenon that is coming to be known as "the human-potentials movement"--"a dedicated quest," as the story explains, "conducted in hundreds of ways and places, to redefine, amplify and enrich the spirit of social man." Much of the reportage on the East Coast and in the Middle West was provided by Ruth Mehrtens Galvin, while in Los Angeles Eleanor Hoover viewed the movement through her experience as a onetime psychologist for the Veterans Administration. Further attended came from Reporter Andrea Svedberg, who attended a ten-day course on various aspects of the movement at Esalen Institute. During one act discussion, the psychiatrist suggested that each person act out how he would like to appear on TIME'S cover. "One girl wanted to see herself on the cover stripping," says Svedberg, "and proceeded to pose that tableau." The story was written by John Koffend, researched by Virginia Adams, and edited by Leon Jaroff, who also relates his experience at a Cleveland sensitivity session in an accompanying feature.

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