1971's Ten Most

Most enlivening new series: ALL IN THE FAMILY (CBS)

Most venturesome TV documentary: THE SELLING OF THE PENTAGON (CBS)

Most crushing blow ($10.6 million) to TV revenues: Banning of cigarette ads

Most (and only) creative new program resulting from the extra half-hour of prime time given to local stations: STORY THEATER (syndicated)

Most endangered species worth preserving: THE GREAT AMERICAN DREAM MACHINE (PBS)

Most vital dramatic program ming: HOLLYWOOD TELEVISION THEATER (PBS)

Most ambitious, albeit only partly successful, attempt to upgrade children's television: MAKE A WISH (ABC)

Most disastrous debut of a movie star in a series: Shirley MacLaine in SHIRLEY'S WORLD (ABC). Runner up: Anthony Quinn in MAN AND THE CITY (ABC)

Most encouraging sign of improved network taste: Cancellation of THE BEVERLY HILLBILLIES (CBS)

Most popular game show: pro football, which ran on--and on --for a total of 177 network hours (42 weekend games, 17 night games)

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