Digging Fond du Lac

NOT EVERYONE DIGS FOND DU LAC, said the headline in a half-page ad in the Milwaukee Sentinel, BUT YOU JUST MIGHT. The ones who don't dig it were symbolized in a picture of three shaggy hippies glaring out at the reader.

The ad was part of a $45,000 campaign to attract new industry to the Fond du Lac area, about 65 miles north of Milwaukee. But there was an immediate protest that the ad was actually a volley of crew-cut propaganda. It did seem to play on any good burgher's fear of the standard counterculture sins: drugs and VD, the death of the work ethic, draft dodging, and maybe some glint of Charles Manson.

In any case, the ad seemed to be achieving its stated goal. As of last week, according to the local Association of Commerce, 50 companies had requested more information on relocating in Fond du Lac, and six were seriously negotiating to do so.

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