Monday, Jun. 12, 1972
Marriage Revealed. John Spencer-Churchill, 46, distant cousin of the late Sir Winston and the eleventh Duke of Marlborough; and Countess Rosita Douglas, 26, a Swedish fashion designer; he for the third time, she for the first; in London, on May 20.
Married. Melvin Belli, 64, flamboyant "King of Torts" with a knack for courtroom theatrics and attracting headlines; and Lia Triff, 23, University of Maryland coed; he for the fifth time, she for the first; in Sonora, Calif.
Died. Violette Leduc, 65, French novelist, best known for her candid autobiography, La Batarde (The Bastard); of cancer; in Faucon, France. The unlovely, illegitimate daughter of a housemaid, Leduc was a black marketeer during World War II; later she was encouraged in a literary career by Jean-Paul Sartre, Jean Genet and Simone de Beauvoir. Leduc's first novels attracted only limited attention; La Batarde, with its explicit accounts of her gnawing loneliness and bisexual experimentation, brought her notoriety and financial success in 1964.
Died. Theodore L. Bates, 70, advertising man whose early, innovative use of television commercials helped build his agency into the world's fourth largest (1971 billings: $425 million); of a heart attack; in Manhattan. Educated at Andover and Yale, Ted Bates himself was soft-spoken and shunned publicity. But the firm that he created in 1940 was known as a master of hard-sell--and successful--ads. While his hyperbole on behalf of products (shaving cream that could seemingly soften sandpaper or bread that "builds strong bodies twelve ways") was sometimes attacked, the Bates approach was widely imitated by competitors. Active in the Advertising Council, he defended the ad business against critics who "really don't understand advertising" and distrust "the entire free enterprise system."
Died. Morris ("Moe") Berg, 70, superintellect of big league baseball; in Belleville, N.J. After graduating from Princeton with honors in 1923, Berg signed on for a summer with the Brooklyn Dodgers to finance a trip to Europe. Despite his mediocre bat (.243 lifetime average), he stayed in the game for 19 years, the last seven as catcher and coach for the Boston Red Sox. In the offseason he also became fluent in ten languages, studied at the Sorbonne, and picked up a law degree at Columbia University. Berg quit baseball in 1942 and served as an OSS agent in Nazi-occupied Europe, where he gathered information on Germany's nuclear weapons research.
Died. Dr. Walter J. Freeman, 76, psychiatrist and neurologist who pioneered the use of prefrontal and trans-orbital lobotomies as a treatment for severe mental illness; of cancer; in San Francisco. In 1936 Freeman performed the first lobotomy in the U.S. by severing the nerves from the frontal lobes of a patient's brain. An ardent and vocal champion of the controversial procedure, he once supervised or performed 238 operations over a two-week period. Because lobotomies are irreversible and leave some patients in a vegetable-like condition, the treatment was gradually abandoned during the '50s.
Died. Jasper ("Jap") Deeter, 78, actor, director and founder of the Hedgerow Theater in Moylan-Rose Valley, Pa.; of complications following a broken hip; in Media, Pa. A friend of Eugene O'Neill's, Deeter abandoned a career on Broadway in 1923 and set up the Hedgerow Theater in a vacant mill. Before Deeter retired as its director in 1956, Hedgerow had established itself as a training ground for such future stars as Van Heflin, Libby Holman and Richard Basehart.
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