Near Ms

The huge type shrieked: GIVE THE

OLD MAN PLAYBOY FOR FATHER'S DAY, and at first glance it looked like another Bunnyland promotion. But the full-page New York Times ad was paid for by up-and-coming Penthouse, Playboy's rival, and it went on to counsel, "Your Dad grew up in the Playboy generation." Thus the old fellow simply cannot handle Penthouse. Claimed the ad: "More than 95% of Penthouse readers are under 35." Not quite. Actually the figure is 87%, but the survey did show that 95% of Penthouse's male readers are between 18 and 34. For Playboy, the equivalent figure is 67%. Circulation: Penthouse, 909,867; Playboy, 6,400,573. Anyone for Ms!

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